Working With A Snack Food Distributor

Snack food distribution is a bit more complicated than the distribution of some other convenience store products. This is because these products require much care in their shipping and storage to ensure that product quality and freshness are sustained. As consumers’ desire for healthier, high-quality products and faster delivery service increase, manufacturers are utilizing distributors with advanced distribution channels to ensure that more variety of fresher and healthier food reaches consumers.

When it comes to working with snack distributors manufacturers are confronted with some challenges:

1. These distributors are expensive: Most Snack food distributors are expensive due to the increased cost of storage, marketing, and delivery. Storage of snack foods requires careful organization under certain conditions. Moisture content must be controlled, and these products must be kept away from pests to prevent spoilage. Ensuring that all these processes are in place may become very costly.

2. Loss of control over product route to retailers: Manufacturers may not be able to control the stores their products will end up. Some manufacturers have targeted retail outlets that they want their products to get to. Because they have no control over distribution routes, they can not influence the retailer’s distributors to offer services to. Most distributors are not obligated to inform manufacturers of their distribution routes. However, some may choose to provide manufacturers reports about the retail outlets they’re associated with.

3. Loss control over how product quality is handled: Consumers want products that have high quality. Many manufacturers try that ensure that this quality is retained in the process of producing snack products. But what happens when products leave the hands of manufacturers to the distributors? They have no way of controlling how these products are handled by the distributors, and this may lead to a reduction in product quality.

4. Distributors representing bigger brands may pay less attention to specific products: Snack distributors stock and transport a variety of snack products. A distributor may offer services to about a hundred manufacturers. In a situation where your distributor deals with more prominent brands or delivers products that are more accepted by the consumers, your product may be ignored and left in storage or delivery time may be delayed—this may lead to loss of product freshness and quality.

5. Inadequate product feedback: Consumer needs are evolving, and manufacturers must be able to develop their products to meet these needs. One way in which manufacturers can stay informed about these needs and product trends through feedback from the consumers. Distributors may not provide sufficient feedbacks to manufacturers as these manufacturers may not have direct contact with consumers.

Despite all these challenges in the manufacturer-distributor relationship, there’s still no doubt the importance of distributors in the production of snacks.  Snack distributors provide various services such as marketing, promotional, storage, transportation, and developing customer networks for manufacturers that aid them in ensuring customer satisfaction.